Our core valueslove

KABRITA USA’s mission is to empower parents to nourish their child with confidence.

Inspired by Nature, backed by Science

  • We believe that babies are born to be at ease
  • Our formulations are created to maintain the natural comfort of babies
  • We respect research, regulatory guidelines and medical expert opinion

Accessible and Transparent

  • We share reliable, relevant and honest content to empower parents to make informed choices
  • We communicate openly and are responsive to feedback
  • We offer complete and detailed ingredient disclosure

Community Focused

  • We believe that it takes a village to raise strong, healthy children
  • We are inclusive, celebrate diversity and are committed to serving our audience
  • We support and promote synergistic businesses and partners

Culture of Continuous Improvement

  • We believe learning starts with listening
  • We use consumer feedback to steer the direction of our formulations
  • We believe education and exposure to new ideas helps to improve our performance and our products


  • We believe when we give more, we have more
  • We offer samples and coupon programs to help families in need
  • We go above and beyond to a make a positive and meaningful impact on KABRITA families and communities